Paula scher - 60 ratings5 reviews. In the early 1990s, celebrated graphic designer Paula Scher ( Make It Bigger , 2002) began painting maps of the world as she sees it. The larger her canvases grew, the more expressionistic her geographical visions became. Displaying a powerful command of image and type, Scher brilliantly …

 
Paula Scher and team design the promotional campaign for this year’s festival of free Shakespeare, this time in parks around NYC. KVA Leadership. Work — Feb 21, 2024 Marina Willer and team design the brand identity for a consultancy providing coaching to business leaders, tech giants and startup founders. .... Fnb restaurant

Learn about Paula Scher's life and career, from her education and work at CBS Records to her awards and exhibitions. Explore her distinctive style of typography, maps, and paintings on …Paula Scher: Maps. In the 90s, Scher began painting colorful typographic maps of the world; the paintings were a reaction against excessive information and the constant stream of news. Like the paintings, the news twists reality in a deceptive way. All of her paintings are collected and made into a book …Details. Title: Map of USA. Creator: Paula Scher. Date Created: 2016. Explore museums and play with Art Transfer, Pocket Galleries, Art Selfie, and more. Vinyl installation depicting the intersatates of the USA.60 ratings5 reviews. In the early 1990s, celebrated graphic designer Paula Scher ( Make It Bigger , 2002) began painting maps of the world as she sees it. The larger her canvases grew, the more expressionistic her geographical visions became. Displaying a powerful command of image and type, Scher brilliantly …There is a cohort of world-renowned graphic designers whose work people know whether they’re into design or not, and Paula Scher’s name sits squarely on that list. With this in mind, we invited the Pentagram partner to share her “10 rules for play” noted down over a formidable and long-lasting career.Paula Scher, born in 1948 Washington DC whose father is a photo-grammetric engineer, in my opinion is an influential yet wonderful and talented person who has received a degree in art in 1970 from the Tyler School of Art specialising in Graphic Design. From that point onwards, Scher had persisted in creating many of her design work, granting ...Paula Scher is the author of Make It Bigger (4.18 avg rating, 494 ratings, 16 reviews, published 2002), The Brownstone (4.03 avg rating, 115 ratings, 14 ...Here’s how it works. A la carte: Paula Scher’s American maps chart more than just territory. By day, Paula Scher is a partner at the top New York design firm Pentagram, where she not only created the logo for Citibank, but also works on numerous projects for clients that include the Metropolitan Opera, Microsoft and Bloomberg.Paula Scher. Share: Twitter, LinkedIn, Email. Enlarge. Enlarge. Enlarge. Enlarge. Enlarge. The identity responded to The Public's mission to provide accessible and innovative performances, creating a graphic language that reflects street typography in its extremely active, unconventional and almost graffiti-like juxtaposition. Enlarge ... Scher is a member of the AGI (Alliance Graphique Internationale) – and is its current president – and joined the Art Directors Club Hall of Fame in 1998. Paula Scher also serves on the Art Commission of the City of New York, which reviews works of art and architecture proposed for City-owned property. Campaign for The Public Theater’s ... Oct 24, 2023 · Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. The best way to accomplish serious design ... is to be totally and completely unqualified for the job. Paula Scher. Inspirational, Motivational, Jobs. 259 Copy quote. The work needs to get out of your head and on to the table, and it needs to be done from the heart. Paula Scher. Heart, Design, Needs. 151 Copy quote.Jun 30, 2021 · Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal at the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity systems, environmental graphics, packaging, and publications for a wide range of clients. Today, we find Paula in her studio among her paintings and a collector’s ... Paula Scher is the first graphic designer invited to exhibit in the museum’s massive two-story high, 3700-square foot central gallery. The work on view includes her record album covers from the 1970’s, decades of posters and branding for The Public Theater, signage and identity systems for NYC Parks, the New School, the Atlantic …With Paula Scher at the helm of the project, The Public Theater gained a fresh pool of designs that drew on everything from Pop Art and Constructivism to graffiti and hip-hop aesthetics. Twenty-five years later, Scher’s poster designs are being celebrated in a free exhibition at the Manchester School …Paula Scher and team design the promotional campaign for this year’s festival of free Shakespeare, this time in parks around NYC. KVA Leadership. Work — Feb 21, 2024 Marina Willer and team design the brand identity for a consultancy providing coaching to business leaders, tech giants and startup founders. ...An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In Make in Bigger, Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the …Paula Scher’s eclectic, eye-catching designs make her one of today’s most influential graphic artists. Scher takes inspiration from Art Deco and Russian Constructivism; her signatures include expressive typography and vivid, saturated color …. Read moreOct 31, 2023 · Here’s how it works. "Without history, we're lost in space", says legendary designer Paula Scher. Scher takes us through her new BBC Maestro graphic design course. "You can't teach graphic design totally online," admits one of the world's leading graphic designers, Paula Scher. But a new BBC Maestro course on graphic design, led by Scher ... Paula Scher: Type is Image will be on view for the next year at Pinakothek der Moderne in Munich. Fearless about scale, about site, and about visual explorations of form, Paula Scher’s ability to serially reinvent herself may well be her most dazzling characteristic: she’s curious as a thinker, capable as a maker, and in possession of a … The paintings are collected for the first time in Paula Scher: MAPS, a new book out now from Princeton Architectural Press. MAPS presents 39 paintings, drawings, prints and environmental installations, including Scher’s commission for New York City’s Queens Metropolitan Campus. Many of Scher’s original paintings are huge—as tall as 12 ... Create graphic design that stands the test of time with the brain behind countless iconic visual identities, Paula Scher. Now with a 50-year career and 300 d...Explore how renowned designer Paula Scher's ability to create an iconic logo in seconds challenges our perception of effort and expertise Nucleus_AI 1701 Stories Thursday June 29, 2023 , 4 min ReadPaula Scher is one of the most influential graphic designers in the world. Paula began her career as an art director in the early 80s because her typographic work became a trend."You can't teach graphic design totally online," admits one of the world's leading graphic designers, Paula Scher.But a new BBC Maestro course on graphic design, led by Scher, provides a powerful ...Paula Scher (1948-) is one of the most influential and celebrated graphic designers in the United States and internationally. Scher found success in the early part of her career designing album covers, and she became known for her expressive and illustrative use of typography. Scher has been a partner at Pentagram in New …Design royalty Paula Scher, Emily Oberman and Michael Bierut join this special live episode to celebrate and commemorate the 50th anniversary of the legendary, multi-disciplinary, independently owned design studio, Pentagram with a new, two-volume book, PENTAGRAM AT 50: LIVING BY DESIGN.Paula Scher (born October 6, 1948, Washington, D.C.) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which …Many of Scher’s original paintings are huge—as tall as 12 feet—and the book reproduces the works in full and in life-size details that reveal layers of hand-painted place names, information and cultural commentary. Learn more about the project.Paula Scher was born on October 6, 1948, in Washington D.C. In the early days of her childhood, she and her family moved around quite a bit—having gone over to Arlington, Virginia, afterward and then on to Fairfax County (still in Virginia) and then on to Silver Spring, Maryland, the last being where she went to elementary and high school.For me, that was Paula Scher. For decades, she’s designed much of the good work we see in the world — from Citibank’s iconic logo to work for The Public Theater in New York and The High Line.Dec 9, 2021 · Paula Scher Thinks New York City Needs a Skyline Commissioner (To Hand Out Fines) New York ’s “21 Questions” column is back with an eye on creative New Yorkers. Paula Scher, the graphic ... Jun 30, 2021 · Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal at the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity systems, environmental graphics, packaging, and publications for a wide range of clients. Today, we find Paula in her studio among her paintings and a collector’s ... American, b. 1948. Paula Scher’s eclectic, eye-catching designs make her one of today’s most influential graphic artists. Scher takes inspiration from Art Deco and Russian Constructivism; her signatures include expressive typography and vivid, saturated color …. Discover and purchase Paula Scher’s artworks, available for sale.Paula Scher is said to be the “most influential woman graphic designer on the planet” (qtd. in Dadich, 2017). A grand title, but her keen eye for creativity and typographic art has led her to ...A far cry, perhaps, from Pentagram Partner Paula Scher’s sleek, ubiquitous identity designs, but cartographic paintings have been the tailside of her creative coin for nearly 20 years. The design legend’s fascination with maps began in the 1950s, informed by her father Marvin Scher’s work as a civil engineer for the U.S. Geological Survey.Paula Scher was born on October 6, 1948, in Washington D.C. In the early days of her childhood, she and her family moved around quite a bit—having gone over to Arlington, Virginia, afterward and then on to Fairfax County (still in Virginia) and then on to Silver Spring, Maryland, the last being where she went to elementary and high school.Not so recently, “Paula Scher: The Maps” was on exhibit at New York’s Maya Stendhal Gallery — inevitably, high-res images of her maps series leaked onto the internet, and whether Paula likes or not, her work will continue to leak and slosh around the net. Paula, a self-taught designer renowned for her typography skills, began painting ... You name it, she’s probably designed it. After her first job as a layout artist for Random House’s children’s book division, Paula Scher then moved onto designing legendary album covers for the likes of Bob Dylan and The Rolling Stones at CBS Records and Atlantic Records, before becoming the first female partner at design firm Pentagram ... Learn from the legendary designer who created logos for Citibank, Microsoft, and the Public Theater. She shares her tips on creativity, inspiration, and materials in this interview.Paula Scher's new logo for Microsoft Windows (top) and the logo she designed for Asia Society in the late 1990s. Microsoft's Windows logo is getting a facelift from Paula Scher, a highly respected designers and partner at the design firm Pentagram.In the spirit of simplicity, Scher's design is more intuitive than the previous Windows logo, …Sep 30, 2023 · Paula Scher is a legendary graphic designer who has redefined visual communication and left an indelible impact on the design world. With a prolific career spanning over four decades, Scher's remarkable work has transformed branding, typography, print graphics, packaging and more. Known for her bold use of typography and imagery, Scher's ... Paula Scher (born October 6, 1948, Washington, D.C.) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991. Education. Scher studied at the Tyler School of Art, in Elkins Park, Pennsylvania and earned a Bachelor of Fine Arts in 1970.They must be trusted. Yet the foreword to a new book published this week, Paula Scher MAPS: Paintings, Installations, Drawings and Prints, is titled "All Maps Lie." And this coming from Scher ...Paula Scher is an award-winning New York City–based graphic designer whose decades of work include creating the Citibank logo and executing commissions for high-profile clients, including ...You name it, she’s probably designed it. After her first job as a layout artist for Random House’s children’s book division, Paula Scher then moved onto designing legendary album covers for the likes of Bob Dylan and The Rolling Stones at CBS Records and Atlantic Records, before becoming the first female partner at design firm Pentagram ...Oct 24, 2023 · Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. 60 ratings5 reviews. In the early 1990s, celebrated graphic designer Paula Scher ( Make It Bigger , 2002) began painting maps of the world as she sees it. The larger her canvases grew, the more expressionistic her geographical visions became. Displaying a powerful command of image and type, Scher brilliantly … 2006. For over three decades Paula Scher has been at the forefront of graphic design. Iconic, smart and unabashedly populist, her images have entered into the American vernacular. Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her career as an art director ... Learn about Paula Scher's life, works, and achievements on Artnet. Explore her paintings, posters, logos, and album covers that reflect her interest in maps and typography.Paula Scher has been a graphic designer for four decades, spending nearly half that time as a partner at Pentagram’s New York office. She has worked with an impressive roster of big-name clients in every sector from commerce to culture, attracting particular acclaim for her large-scale environmental graphics on urban buildings (see Eye 67) and her …Paula Scher (born October 6, 1948, Washington, D.C.) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991. Education. Scher studied at the Tyler School of Art, in Elkins Park, Pennsylvania and earned a Bachelor of Fine Arts in 1970.Feb 1, 2021 · When Paula Scher begins to work with a client, research is her number 1 goal. “With all clients, you want to know as much about them as you possibly can before you start designing.” Scher goes on to explain how important it is to know about the client’s goals, wants, needs, current problems, who they are, and what their audience expects ... Scher is a member of the AGI (Alliance Graphique Internationale) – and is its current president – and joined the Art Directors Club Hall of Fame in 1998. Paula Scher also serves on the Art Commission of the City of New York, which reviews works of art and architecture proposed for City-owned property. Campaign for The Public Theater’s ... Paula Scher walked into Barnes & Noble in Union Square the other day and asked for the map section. The first female principal of Pentagram Design, Scher is responsible for …Paula Scher plunged into the New York design world in the early 1970s, a moment when progressive art directors, illustrators, and graphic designers, as well as architects and product designers, were drawing energy and ideas from the parking lots of Las Vegas, the Factory ofAndy Warhol, the creative boutiques of Madison …According to Paula Scher, who led creative on the project, the design is: "saucy, beautiful, and funny all at once". Credit: Pentagram. Credit: Pentagram. Blue Nun's original label image depicted 18th-century nuns picking grapes in a vineyard. But for the anniversary, the Pentagram wanted to capture the lively, indulgent spirit of the Roaring ...Oct 5, 2013 · Paula Scher The Diva is Dismissed 1994. Scher’s groundbreaking identity and graphic campaign for The Public Theater in New York set a new bar for typography in the 1990s. Using unorthodox spacing, mixing font weights, and employing uncommon and historic typefaces, Scher’s poster presents information in a dynamic, expressive way. Create graphic design that stands the test of time with the brain behind countless iconic visual identities, Paula Scher. Now with a 50-year career and 300 d... An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In Make in Bigger, Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the …Paula Scher. Our new Poster Master has been at the forefront of graphic design for more than three decades. We are delighted to share with you the work and wisdom of Paula Scher. Scher has been a principal in the New York office of Pentagram since 1991. She has developed identities and packaging for a broad range of clients including Target ...Graphic Design. "Without history, we're lost in space", says legendary designer Paula Scher. By Rosie Hilder. published 31 October 2023. Scher takes us through her new BBC Maestro graphic design course. (Image credit: Pip Cowley) "You can't teach graphic design totally online," admits one of the world's leading graphic designers, Paula … A collection of Scher's colorful, typographic paintings. Many of Scher’s original paintings are huge—as tall as 12 feet—and the book reproduces the works in full and in life-size details that reveal layers of hand-painted place names, information and cultural commentary. Learn more about the project. Nov 15, 2014 · Paula Scher The Public Theater, 95-96 Season 1995. Scher's groundbreaking identity and graphic campaign for New York's Public Theater set a new bar for typography of the 1990s. Using unorthodox spacing, mixing font colors and weights, and employing uncommon and often historic typefaces, Scher's text-heavy poster presents a large amount of ... Paula Scher es una de las diseñadoras gráficas más influyentes del mundo. Descrita como la “maestra conjuradora de lo instantáneamente familiar”, Scher se encuentra entre la cultura pop y las bellas artes en su trabajo.Icónico, inteligente y accesible, sus imágenes han entrado en la lengua vernácula estadounidense. Scher ha sido socia en la oficina …Since 1994, Pentagram’s Paula Scher has been collaborating with The Public Theater in New York on a remarkable body of graphic design that has influenced much of the branding created for theatrical promotion and for cultural institutions in general. Scher documents this ongoing relationship in the new monograph Twenty-Five Years at the Public ...Nov 2, 2023 · Paula Scher is a graphic designer, illustrator, painter, and teacher from the United States. She is best known for her iconic designs, which include the Citibank logo and the Public Theater in New York City. Scher has received numerous awards for her contributions to graphic design and is widely regarded as one of her generation’s most ... The new system designed by Pentagram and Hoffmann employs prominent use of the MoMA logo as a graphic device, dramatic cropping and juxtapositions of artwork, and a brighter color palette to create a bold, contemporary image. The identity also underscores the museum's leadership role in the field of design. MoMA’s identity has been a landmark ...Paula Scher. Et Al. Paula Scher studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. In 1984 she co-founded Koppel & Scher, and in 1991 she joined Pentagram as a partner. Drawing from what Tom Wolfe has called the …Dec 9, 2021 · Paula Scher Thinks New York City Needs a Skyline Commissioner (To Hand Out Fines) New York ’s “21 Questions” column is back with an eye on creative New Yorkers. Paula Scher, the graphic ... Paula Scher is one of the world’s most legendary graphic designers. The award-winning design icon has been at the forefront of graphic design for more than four decades, working with an impressive roster of big-name clients as a partner at the distinguished international design consultancy Pentagram. From the Citibank logo …Paula Scher (1948-) is one of the most influential and celebrated graphic designers in the United States and internationally. Scher found success in the early part of her career designing album covers, and she became …Jan 12, 2006 · SEVEN years ago, Paula Scher -- the designer behind graphic icons ranging from the band Boston's first album cover to the Citibank logo -- was feeling beleaguered. She had just turned 50. She was ... Paula Scher (born October 6, 1948, Washington, D.C.) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991. Education. Scher studied at the Tyler School of Art, in Elkins Park, Pennsylvania and earned a Bachelor of Fine Arts in 1970.May 18, 2017 · Paula Scher: Works is the definitive visual record of the groundbreaking graphic designer and Pentagram partner. Published by Unit Editions, the 522-page book presents the most extensive monograph of Scher’s career to date, featuring over 300 projects from from her early days in the music industry as an art director with CBS and Atlantic Records, through the launch of her first studio ... paula scher is an american graphic designer and illustrator who is a principal at pentagram. scher kicked off the 2013 design indaba conferences in cape town, south africa, and designboom spoke to ...Jun 29, 2023 · Explore how renowned designer Paula Scher's ability to create an iconic logo in seconds challenges our perception of effort and expertise Nucleus_AI 1684 Stories Thursday June 29, 2023 , 4 min Read They must be trusted. Yet the foreword to a new book published this week, Paula Scher MAPS: Paintings, Installations, Drawings and Prints, is titled "All Maps Lie." And this coming from Scher ...9 quotes from Paula Scher: 'My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of 'play,' number one, was 'engaging in a childlike activity or endeavor,' and number two was 'gambling.' And I realize I do both when I'm designing.', 'I love the big scale and immediate impact of posters.Paula Scher es una de las diseñadoras gráficas más influyentes del mundo. Descrita como la “maestra conjuradora de lo instantáneamente familiar”, Scher se encuentra entre la cultura pop y las bellas artes en su trabajo.Icónico, inteligente y accesible, sus imágenes han entrado en la lengua vernácula estadounidense. Scher ha sido socia en la oficina …The best way to accomplish serious design ... is to be totally and completely unqualified for the job. Paula Scher. Inspirational, Motivational, Jobs. 259 Copy quote. The work needs to get out of your head and on to the table, and it needs to be done from the heart. Paula Scher. Heart, Design, Needs. 151 Copy quote.Paula Scher is an American graphic designer, painter and art educator in design. Paula creates branding, but she also created a series of “maps” which contain “errors and mistakes”. Explore in the video and link below. “Paula Scher painted two 9-by-12-foot maps that resembled patchwork quilts from afar, but contain much textual …

There are few graphic designers with a reputation like Paula Scher. Described by the New Yorker as being “responsible for some of the most recognisable graphics around,” Scher has been at the pinnacle of her profession for decades.. After taking a course in graphic design at art school because “it was a field about ideas – and I had …. Forno rosso chicago

paula scher

Paula Scher is said to be the “most influential woman graphic designer on the planet” (qtd. in Dadich, 2017). A grand title, but her keen eye for creativity and typographic art has led her to ...Here’s how it works. A la carte: Paula Scher’s American maps chart more than just territory. By day, Paula Scher is a partner at the top New York design firm Pentagram, where she not only created the logo for Citibank, but also works on numerous projects for clients that include the Metropolitan Opera, Microsoft and Bloomberg. Paula Scher is a contemporary American artist and graphic designer best known for her posters, logo designs, and album covers. In her paintings, Scher portrays large-scale maps filled with intricate lettering that indicate political and societal connections between countries and regional borders. “The job of the designer is to make things ... In 1994, Paula Scher was the first designer to create a new identity and promotional graphics system for The Public Theater, a program that become the turning point of identity in designs that influence much of the graphic design created for theatrical promotion and for cultural institutions in general. Based on the challenge to raise public ...Paula Scher is said to be the “most influential woman graphic designer on the planet” (qtd. in Dadich, 2017). A grand title, but her keen eye for creativity and typographic art has led her to ...A monograph that showcases the career of Paula Scher, the most influential woman graphic designer on the planet, according to Ellen Lupton. The book covers her work for music, culture, corporations, and social causes, as …I’d done a self-portrait [in 1992]—which is in this new book [Paula Scher: Works (Unit Editions)]—and people began asking me to make similar things as illustrations. In the nineties I did the cover design for an annual [catalogue] AIGA publishes called Graphic Design USA. On the back cover, there’s a map of the … ポーラ・シェア (Paula Scher、 1948年 - )は、 アメリカ合衆国 の グラフィックデザイナー 、 美術家 である。. ワシントンD.C. 出身。. 夫は同じグラフィックデザイナーである シーモア・クワスト [1] 。. Paula Scher; Lingxiao Tan; Contributed by Chris Purcell. Staff Pick New Jersey Performing Arts Center 2001. Pentagram; Paula Scher; Contributed by Indra Kupferschmid. Staff Pick The Public Theater logo evolution (1994–2008) c. 1994. Pentagram; Paula Scher; Contributed by Stephen Coles. Staff Pick Parking at 54th St.,07: PAULA SCHER OUT NOW. Season 1. Paula Scher is quite likely the most important graphic designer living and working today. Celebrated at every level of the industry, she has turned her creative vision towards many industries and found ways to see them differently — including designing album covers. She has designed 100s, maybe 1000s of ...Paula Scher, American graphic designer, is ‘one of the most influential graphic designers in the world.’ Scher is a partner at Pentagram, ‘the world’s largest independently-owned design studio,’ and has been since 1991.. Scher is most recognised for her experimental approach to typography and the projects she has created this way. …Paula Scher. Him, Public Theater. 1994. Sold out. 30 x 46 in. (76 x 117 cm) Silkscreen. Condition: The bottom left corner of the poster has a tiny dog ear and the bottom right edge has a few small indentations, but overall excellent condition. Paula Scher (1948-) is one of the most influential and celebrated graphic designers in …In a world where most who design the brands we love remain anonymous, Paula Scher has become one of the most influential graphic designers of our time. Her renowned identity for The Public Theater, created in the mid-1990s, put her on the map as one of the key tastemakers in the field. Throughout her …Feb 16, 2016 · Paula Scher is an award-winning New York City–based graphic designer whose decades of work include creating the Citibank logo and executing commissions for high-profile clients, including ... Paula Scher; Lingxiao Tan; Contributed by Chris Purcell. Staff Pick New Jersey Performing Arts Center 2001. Pentagram; Paula Scher; Contributed by Indra Kupferschmid. Staff Pick The Public Theater logo evolution (1994–2008) c. 1994. Pentagram; Paula Scher; Contributed by Stephen Coles. Staff Pick Parking at 54th St.,Paula Scher The National Museum of Decorative Arts of Madrid joins the Madrid Gráfica 2021 international design show with the exhibition of one of the most influential international graphic designers: Paula Scher. The American designer has been the creator of the logos of Windows, Citibank, MoMA or The Metropolitan …196K views 15 years ago. http://www.ted.com/ Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really... 2006. For over three decades Paula Scher has been at the forefront of graphic design. Iconic, smart and unabashedly populist, her images have entered into the American vernacular. Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her career as an art director ... .

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